Notes on social strategy, positioning, and distribution for technical products.
Most startups optimize for reach and end up with spectators. Vibe marketing is the practice of reading the emotional temperature of a specific community and translating your product through that lens.
Read postTwo years at one of the most niche startups in tech taught me that a lot of growth comes from what you stop doing more than what you do.
Read postBrands spend $100K on influencer marketing, hand over a brief, and wonder why nothing moves. If only they would review this model...
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