For tech founders & marketers

Thinking clearly about
tech and AI marketing.

Notes on social strategy, positioning, and distribution for technical products.

2 posts
Content April 20, 2026 4 min read

3 Things I Stopped Doing on Social Media (And Why Results Got Better)

Two years at one of the most niche startups in tech taught me that a lot of growth comes from what you stop doing more than what you do.

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Strategy April 15, 2026 5 min read

Why Most Influencer Marketing Campaigns Fail (And What to Do Instead)

Brands spend $100K on influencer marketing, hand over a brief, and wonder why nothing moves. If only they would review this model...

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